Geo routing
One code, the right destination per region
Print a single code and send scanners to different destinations by country or region. Localised sites, market-specific offers and regional stores all sit behind the same image.
What is a geo-targeted QR code?
A geo-targeted QR code is one dynamic code that resolves to a destination chosen by the scan’s location. A scan in France can open your French page and a scan in Brazil your Portuguese page, without printing a different code for each market.
How precise is the routing?
Routing is by country and region. That is the level most campaigns actually need — language, currency, legal market or nearest store — and it does not depend on prompting the scanner for precise GPS location, which most people decline anyway.
What happens to scans that don't match a rule?
Every geo-routed code has a default destination. Any scan whose country or region is not in your rule set falls through to that default, so there is always a defined landing place and never a broken scan.
Can I change the rules after printing?
Yes. The printed image is a fixed short link; the geo rules live in the redirect layer. Add a market, swap a regional URL or adjust the default, and the change applies on the next scan with no new print run.
Geo routing questions
What is a geo-targeted QR code?
It is one dynamic code that sends scans to different destinations based on where the scan comes from. A scan in Germany can land on your German page while a scan in Japan lands on your Japanese page, all from the same printed image.
How granular is the targeting?
You route by country and region. That covers the common cases — localised sites, market-specific offers, or regional stores — without asking scanners for permission-gated precise GPS location.
What happens if a scan does not match any rule?
You set a default destination, and any scan whose location does not match one of your rules goes there. No scanner ever hits a dead end because their region was not in your list.
Do I need a separate code for each country?
No. One dynamic code holds all the geo rules. You add or change a region’s destination in the console and the next scan follows the new rule, with no reprint.