GS1 Digital Link
One code, many destinations — built on your GTIN
A GS1 Digital Link is a web address made from your product’s GTIN that resolves, by purpose, to whatever a scanner asks for. redireo runs that resolver on your own domain, to the GS1 standard, with the same editable-after-printing model as every redireo code.
A link built from the product, not a random string
A normal dynamic code carries an opaque short link. A GS1 Digital Link puts the product’s own identifiers in the path — /01/<gtin>, with an optional batch (/10/) or serial (/21/). It is a plain HTTPS URL, so any phone camera opens it, and a GS1-aware system can read the GTIN straight out of it.
Resolve by purpose, with link types
One code can answer more than one question. A resolver on your domain sends the default scan to a product information page, and a request for a specific GS1 link type — instructions, certification info, a recycling page — to the matching destination. Ask for the whole set and it returns an RFC 9264 linkset; ask for a link type that is not defined and it returns a 404 rather than guessing. Each link type is a dynamic destination you can A/B test, route by device or region, and edit at any time.
On your own domain, because the link is yours
GS1’s own guidance puts the resolver on the brand’s domain, so the link cannot be taken hostage by a vendor. Your GS1 Digital Links resolve on your verified custom domain — no per-domain surcharge — and the printed image never changes when you edit where a link points.
What you bring, and what we do not claim
You bring a GTIN you are licensed to use; GS1 issues those, and we do not. We build the Digital Link and run the conformant resolver, and we are clear about the edges: we are not a GS1 certification, and a Digital Link does not on its own make a product compliant with a regulation like the EU Digital Product Passport. That compliance obligation stays with the manufacturer.
GS1 Digital Link questions
What is a GS1 Digital Link?
It is a web address built from a product’s GTIN (the number under a retail barcode), for example https://brand.example/01/09506000134352. A resolver on your domain can send that one code to different information by purpose — a product page, instructions, certification info — using GS1 link types.
Do I need a GTIN to use this?
Yes. GTINs and GS1 Company Prefixes are issued by GS1, not by us. That is the one hard requirement and it sits with you — you bring a GTIN you are licensed to use. We do not issue GTINs and could not.
Is redireo GS1-certified? Does this make me DPP-compliant?
No, on both. We build to the GS1 Digital Link and GS1-conformant resolver standards and publish the resolver description file that lets a GS1-aware system recognise a conformant resolver, but there is no certification that gates using it, and we do not claim one. Creating a GS1 Digital Link also does not by itself make a product compliant with a regulation such as the EU Digital Product Passport — that is a separate obligation on the manufacturer.
Why does GS1 need its own domain?
GS1’s guidance is that the resolver runs on the brand’s own domain so the link belongs to you and cannot be held hostage by a vendor. Your GS1 Digital Links resolve on your verified custom domain, which is why this feature is on the Pro plan and up.
Does the printed code change when I edit a link?
No. As with every redireo code, the printed image is permanent. You change where any link type points and the next scan follows the new rule — no reprint.